Privacy Policy

Effective Date: November 4, 2025
Website: https://www.metroorthodontics.com/
Practice: Metro Orthodontics
Address: 18 East 48th Street, Suite 1701, New York, NY 10017
Phone: 646-922-8340

This Website Privacy Policy describes how Metro Orthodontics ("we," "our," or "us") collects, uses, discloses, and protects information when you visit our website or interact with our online services (collectively, the "Site"). This policy covers information collected through the Site only and is separate from our HIPAA Notice of Privacy Practices (NPP) governing protected health information (PHI) in the course of treatment, payment, and healthcare operations. If you are a patient, please request our NPP at the office or via email.

1) Information We Collect

a) Information you provide directly
Appointment requests, contact forms, virtual consults, or online chat messages (name, email, phone, preferred appointment times, free-text messages).
Insurance and referral details you choose to submit.
Files or photos you upload for consults (if applicable).

b) Information collected automatically
Usage data: IP address, device/browser type, pages visited, time on page, referral URLs.
Cookies and similar technologies to remember preferences and analyze traffic. See "Cookies & Analytics" below.

c) Information from third parties (if enabled)
Online scheduling platforms, payment processors, review widgets, social media platforms, advertising networks, and analytics providers may send us limited information consistent with their privacy policies and your settings.

We do not knowingly collect sensitive identifiers (e.g., SSN) via the Site. Please do not submit confidential medical details through unsecured forms; use phone or an approved patient portal if provided.

2) How We Use Information

  • Provide, operate, and improve the Site and our services.
  • Respond to inquiries, schedule appointments, and communicate about your care or requests.
  • Personalize content, measure performance, and perform analytics.
  • Detect, prevent, and address technical issues, fraud, or misuse.
  • Comply with laws, regulations, court orders, and enforce our Terms of Use.

3) Disclosures of Information

We may disclose information to:

  • Service providers/"processors" assisting with hosting, analytics, email/SMS communications, forms, chat, online scheduling, and security (bound by contractual confidentiality and use limitations).
  • Professional advisors (e.g., attorneys, accountants) under confidentiality.
  • Law enforcement or regulators when required by law or to protect rights, safety, and property.
  • Business transfers: if we undergo a merger, acquisition, or other reorganization, Site information may be transferred as part of that transaction.

We do not sell your personal information.

No mobile opt-in message consent will be shared with third parties or affiliates for marketing purposes.

We may engage in cookie-based advertising or retargeting (if enabled) as described in "Cookies & Analytics."

4) Cookies & Analytics

We (and service providers) use cookies, pixels, and similar technologies to:

  • Remember preferences and improve user experience.
  • Understand how the Site is used (traffic, navigation, conversions).
  • (If enabled) deliver and measure ads on third-party platforms.

Your choices: You can adjust browser settings to block or delete cookies. Some features may not function properly without cookies. To manage interest-based advertising, visit opt-out resources such as the NAI or DAA. We honor applicable consent requirements where required.

Do Not Track: At this time, our Site does not respond to browser "Do Not Track" signals.

5) SMS, Email, and Calls

If you provide your phone or email, you consent to receive messages related to appointments, requests, and customer care. Message and data rates may apply.

You can opt out of non-transactional emails via the unsubscribe link and opt out of SMS by replying STOP. Reply HELP for help. Messaging frequency may vary.

We may record calls for quality and training when required notices are provided.

For additional details about SMS, please see the “SMS Terms & Conditions” section below.

6) Children’s Privacy

The Site is not directed to children under 13. We do not knowingly collect personal information from children under 13 online. If you believe a child has provided information, contact us to delete it.

7) Data Security

We implement administrative, technical, and physical safeguards designed to protect information. However, no method of transmission or storage is 100% secure. Use discretion when submitting information online.

8) Data Retention

We retain information for as long as necessary for the purposes described, to comply with legal obligations, resolve disputes, and enforce agreements.

9) Your Privacy Rights

Depending on your location, you may have rights to request access, correction, deletion, or restriction of certain personal information collected through the Site. To exercise rights, contact us using the details below. We will verify your request consistent with applicable law. New York’s SHIELD Act requires reasonable safeguards; we maintain security measures accordingly.

10) Third-Party Links and Services

Our Site may link to third-party websites or embed third-party services (maps, videos, review widgets). We are not responsible for their privacy practices. Review their policies before providing information.

11) International Visitors

Our practice is located in the United States. If you access the Site from outside the U.S., you consent to the transfer and processing of your information in the U.S., where privacy laws may differ.

12) Changes to This Policy

We may update this policy periodically. Changes will be posted on this page with a revised "Effective Date." Your continued use of the Site after changes indicates acceptance.

13) Contact Us

Metro Orthodontics
18 East 48th Street, Suite 1701
New York, NY 10017
Phone: 646-922-8340

If you have questions about this policy or wish to exercise privacy rights, please contact us.

HIPAA Notice of Privacy Practices: For information about how we use and disclose protected health information (PHI) in treatment, payment, and healthcare operations, please request our NPP at the office or by phone. This website policy does not replace the NPP.

14) SMS Terms & Conditions

If you consent to receive SMS from Metro Orthodontics, you agree to receive customer care text message SMS from us. Reply STOP to unsubscribe; Reply HELP for help; msg & data rates may apply; Messaging frequency may vary. Visit https://www.metroorthodontics.com/privacy to see our privacy policy and terms and conditions.

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